066 | Chelsea Peitz• Personal Branding and Online Engagement Strategies

Join me for a new series for the pod! This series started originally in my private facebook group, the wellness squad. The wellness squad is a private community for exploring mind body spirit wellness with essential oils.

MORE ON THIS SERIES...

The Expressness series is where I invite one special expert to come share their wisdom when it comes to one of the five areas of wellness we cover in the Wellness Squad essential oil community.

Those five areas are.....
1. Self-Love
2. Relationships
3. Body-Acceptance
4. Healthy Mind
5. Career

This week Express'ness Expert: Chelsea Peitz!

This week's topic: Building a Personal Brand & Online Engagement Strategies

Check out the video interview in the wellness squad FB group here -
www.facebook.com/itsjessness/vide…835180286731229/

LEARN MORE ABOUT CHELSEA
I design strategies that showcase our company's thought leadership and position our brand as a resource for the real estate community. My niche is teaching real estate professionals to build an authentic and relevant brand through social media and digital marketing.

I help people design a clear core message that speaks to their ideal audience and help them develop camera-first marketing strategies that satisfy today’s consumer demands.

Daily, I work with professionals who are overwhelmed by social media and don’t know where to begin their digital branding strategy. I work with the industry’s top real estate data providers, marketing agencies and tech resources to develop education and programs that will help them create an abundance of targeted leads which means real business for them and dollars to their bottom line.

As a national speaker, I share how camera first platforms like Snapchat and live video are critical to reaching modern consumers, how to communicate authentically and storytell not story-sell.

Buy Chelsea's book, Talking in Pictures - amzn.to/2EjSrBd

Buy my book, YOUR TWENTIES - bitly.com/yourtwentiesbook

(psst we're both IN each other's books! how neat is that!)

Want to know what I’m currently up too? Get the lowdown and all the deeds here: bit.ly/jessness

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Photo by Kari Shea

048 | Social Media - How to drop fear of being seen online and brand yourself as an industry expert

Today's podcast show is a little different this week and I'm excited to mix it up! This topic was submitted by one of the show listeners asking about how to build a social media presence online as a small business owner and entrepreneur. There is SO MUCH to say about this topic, by no means did I cover all of it in this one show, but this is a great place to start because these are typical feelings mindset challenges that come up when you first put yourself and business online for all to see.

I love when I gain feedback and suggestions from listeners because ultimately my top priority is to ensure I'm delivering content that's going to help you succeed and live your BEST LIFE!

Today's episode covers 3 fears that can come up when making the commitment to GO BIG on social media and begin to build your business brand:
1. What if I run out of content? Then I'm going to look silly in front of everyone, and all will notice I didn't have enough to share!
2. What if I can't keep up with how fast the online world is moving? Will the time I put in to social media pay off? Is it worth it for me?
3. What if my business branding doesn't stand out? What if I just blend in with everyone and everything else online?

I gathered info and research for this show from a couple different places:
1. Being the serial life-long learner I am, I'm always attending webinars, reading content online, and try to stay engaged as best I can in specialized topic groups on Facebook and LinkedIn - these fears align with ones I see come up a lot for other people too! (You're not alone!)
2. Many of my coaching clients are looking to start and grow a business of their own! Questions about branding is always one I love to dive into. Typically, I find allowing themselves to be seen is a greater challenge for them over actually finding out what to post, when, and how. The fears talked about on today's show are the main three I help my clients work through. 
3. Lastly, I can personally speak on this topic because I too have had to work through challenges, fears, and self-doubt and find ways to build my own confidence!

Getting to a place where you feel confident, and comfortable in consistently putting yourself out there is an on-going task. If there's every a moment you feel unsupported in doing so you can rely on me, knowing I am always rooting for you and want you to succeed!!

Tune in to today's show to gain inside into how I personally moved through these fears, and now what I have the opportunity to help my coaching clients with!

Even if you're not looking to own your own business, the tips I share today can be applied if you create content online in any form: LinkedIn, Twitter, or possibly a personal website. These tips can help you build a strong personal brand and start to market yourself in your industry as an expert.

Photo by STIL

038 | Promotions - Stop spinning your wheels and put this into practice for your next meeting

Have you ever seen someone get promoted and you can't seem to put your finger on why? Chances are they are practicing what I share with you in today's episode.

We all know that in order to get promoted, you first have be seen for your work! If your job isn't conducive to group work, even more reason to make an effort to get your work seen. Best way to do so? Networking.

You should be networking internally just as much, if not more, than you would be during an industry event!!

- Set up meetings: with your manager, other departments, your team, those in leadership, etc. 
- Proactively give status reports / updates / progress
- Find ways to learn from others, and tell them about it
- Get to know what others within your org. 
- Vocalize your ideas / solutions / creativity

All of these are great ways you can develop a strong presence within your company. It's more than just setting up meetings though...if you're going to put time on someone's calendar, you better make sure it's relevant.

Not only relevant to YOU, but relevant to the person / people you are meeting WITH. In other words, make sure if the value of what you're sharing isn't obvious, you need to spell it out. You might have to explain why your new idea, or the progress you've made is of value to those you're with. That's what being relevant is all about!!

If you don't share the value, you risk wasting other people's time.' There is nothing worse than feeling like your time is being wasted, this one hits home for me because that is a HUGE pet peeve of mine.

I don't think people intend to waste time, ever. But if you're ready to get noticed, be seen for the work you're doing, and you're going to be internally networking like this...you need to come prepared for every meeting. To ensure your going to be relevant in what you're sharing, ask yourself two things:

- Who cares?
- What's in it for them?

If your answers to these questions don't relate to the people you have a meeting with, then you know you need to find a way it does.

Truth is, what your manager cares about, isn't going to be the same as a another manager you meet with. If you're looking to be the next promotion, help yourself out by connecting the dots for those you're meeting with.

Every day you are building a personal brand within your company, make sure it's described as: dynamic, innovative, and knowledgable by staying relevant to every person you come in contact with. The more who understand and see the value you bring to the organization, the more likely people will want to work and partner with you.

Photo by Olu Eletu

027 | LinkedIn - Using it for career advancement, networking, and to create a dynamic personal brand

LinkedIn is the #1 thing every person should have these days, whether your looking for new gig or not, you have to have one!

Many think all there is to having a LinkedIn is to have the information on your resume listed online on this platform. WRONG. There are many creative ways use LinkedIn which I go over in this episode. From networking opportunities with people, and companies to learning more about an industry you're looking to get into, tune in for today's show to learn about some of the ways you can enhance the way you're using this worldwide career-based platform.

I will do an additional episode on the types of information to include in your profile, and best practices for showcasing all the amazing skills and experience you have. I wanted to break it down so both episodes are bite size enough for you to TAKE ACTION with the tips and strategies I share.

Photo by STIL