066 | Chelsea Peitz• Personal Branding and Online Engagement Strategies
Join me for a new series for the pod! This series started originally in my private facebook group, the wellness squad. The wellness squad is a private community for exploring mind body spirit wellness with essential oils.
MORE ON THIS SERIES...
The Expressness series is where I invite one special expert to come share their wisdom when it comes to one of the five areas of wellness we cover in the Wellness Squad essential oil community.
Those five areas are.....
1. Self-Love
2. Relationships
3. Body-Acceptance
4. Healthy Mind
5. Career
This week Express'ness Expert: Chelsea Peitz!
This week's topic: Building a Personal Brand & Online Engagement Strategies
Check out the video interview in the wellness squad FB group here -
www.facebook.com/itsjessness/vide…835180286731229/
LEARN MORE ABOUT CHELSEA
I design strategies that showcase our company's thought leadership and position our brand as a resource for the real estate community. My niche is teaching real estate professionals to build an authentic and relevant brand through social media and digital marketing.
I help people design a clear core message that speaks to their ideal audience and help them develop camera-first marketing strategies that satisfy today’s consumer demands.
Daily, I work with professionals who are overwhelmed by social media and don’t know where to begin their digital branding strategy. I work with the industry’s top real estate data providers, marketing agencies and tech resources to develop education and programs that will help them create an abundance of targeted leads which means real business for them and dollars to their bottom line.
As a national speaker, I share how camera first platforms like Snapchat and live video are critical to reaching modern consumers, how to communicate authentically and storytell not story-sell.
Buy Chelsea's book, Talking in Pictures - amzn.to/2EjSrBd
Buy my book, YOUR TWENTIES - bitly.com/yourtwentiesbook
(psst we're both IN each other's books! how neat is that!)
Want to know what I’m currently up too? Get the lowdown and all the deeds here: bit.ly/jessness
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Photo by Kari Shea
057 | LinkedIn - What to put in your LinkedIn profile to make sure you show up in recruiter searches
LinkedIn - What to put in your LinkedIn profile to make sure you show up in recruiter searches’ first appeared on www.jessnessrequired.com/career-coach…ness-podcast.
In today’s episode I go over LinkedIn’s latest platform updates! LinkedIn is continuously changing, updating, and rearranging their platform but this year alone I’ve seen BIG UPGRADES. I think back to what my profile used to look like when I first created an account in 2011, man was it different! They’ve transformed the look, feel, functions, features, options, search functions, literally everything.
During the show I go over the latest 2017 LinkedIn updates and explain why you should care about them! Most of the changes effect whether or not you’re going to show up in search results when recruiters and hiring managers are searching for talent online. This is definitely a show you need to listen to.
Even if you’re not looking for a job RIGHT NOW I highly recommend keeping your LinkedIn profile up to date. You never know when the next perfect opportunity is going to come your way, but if your profile doesn’t have the right information in it or certain features enabled I guarantee you will be waiting forever. This episode goes over exactly what to do to make sure that isn’t the case for you.
Photo by Bookblock
048 | Social Media - How to drop fear of being seen online and brand yourself as an industry expert
Today's podcast show is a little different this week and I'm excited to mix it up! This topic was submitted by one of the show listeners asking about how to build a social media presence online as a small business owner and entrepreneur. There is SO MUCH to say about this topic, by no means did I cover all of it in this one show, but this is a great place to start because these are typical feelings mindset challenges that come up when you first put yourself and business online for all to see.
I love when I gain feedback and suggestions from listeners because ultimately my top priority is to ensure I'm delivering content that's going to help you succeed and live your BEST LIFE!
Today's episode covers 3 fears that can come up when making the commitment to GO BIG on social media and begin to build your business brand:
1. What if I run out of content? Then I'm going to look silly in front of everyone, and all will notice I didn't have enough to share!
2. What if I can't keep up with how fast the online world is moving? Will the time I put in to social media pay off? Is it worth it for me?
3. What if my business branding doesn't stand out? What if I just blend in with everyone and everything else online?
I gathered info and research for this show from a couple different places:
1. Being the serial life-long learner I am, I'm always attending webinars, reading content online, and try to stay engaged as best I can in specialized topic groups on Facebook and LinkedIn - these fears align with ones I see come up a lot for other people too! (You're not alone!)
2. Many of my coaching clients are looking to start and grow a business of their own! Questions about branding is always one I love to dive into. Typically, I find allowing themselves to be seen is a greater challenge for them over actually finding out what to post, when, and how. The fears talked about on today's show are the main three I help my clients work through.
3. Lastly, I can personally speak on this topic because I too have had to work through challenges, fears, and self-doubt and find ways to build my own confidence!
Getting to a place where you feel confident, and comfortable in consistently putting yourself out there is an on-going task. If there's every a moment you feel unsupported in doing so you can rely on me, knowing I am always rooting for you and want you to succeed!!
Tune in to today's show to gain inside into how I personally moved through these fears, and now what I have the opportunity to help my coaching clients with!
Even if you're not looking to own your own business, the tips I share today can be applied if you create content online in any form: LinkedIn, Twitter, or possibly a personal website. These tips can help you build a strong personal brand and start to market yourself in your industry as an expert.
Photo by STIL